Brand standards
Corporate
Our brand assets, color system, and typography — for partners, press, and retailers using the Jayone marks.
Korean food, since 1999
Standard
Outline
Grayscale
The word JAYONE in the logo represents health, sustainability, humanity, and natural ingredients, reflecting Jayone Foods’ commitment to nutritious Korean food.
The leaf in the logo highlights the brand’s commitment to natural ingredients and a healthy lifestyle.
Green represents our commitment to sustainability and natural ingredients, honoring our roots in Korean cuisine and the harmony between nature and our wholesome foods.
Light green reflects our mission to create joyful, refreshing food experiences that blend modern and natural.
As an accent color, symbolizing professionalism and our commitment to excellence while offering a refined balance to the natural elements.
EN
Acumin Sans Pro
KOR
Noto Sans CJK KR
Brand architecture
Jayone Foods is the parent company. Four labels sit under it: GAT GIM for bold, flavored roasted-seaweed snacks, Suul & Mor for Korea’s traditional spirits, Excelife for home and kitchen goods, and Sea’s Gift for classic roasted seaweed.
Inspired by the gat, Korea’s iconic traditional hat, GAT GIM celebrates the dignity, craftsmanship, and cultural heritage it represents. We keep that tradition alive by reimagining Korea’s classic roasted seaweed with bold, unexpected flavors—honoring the past while creating something new for today.
Suul is the Korean word for alcohol—a symbol of hospitality, celebration, and centuries of craftsmanship. Suul & Mor brings Korea’s authentic drinking culture to the world through a curated collection of traditional beverages, from creamy makgeolli and refined yakju to premium Andong soju, fruit wines, and regional craft spirits. Every bottle tells the story of Korea’s heritage, artistry, and tradition.
Excelife offers thoughtfully designed products that bring greater comfort, function, and style to everyday living. Inspired by practical innovation and modern design, Excelife helps elevate the way you live—one essential at a time.
The sea is one of Korea’s greatest gifts. Naturally rich in iodine, vitamins, minerals, and antioxidants, gim has been enjoyed for generations. Since 2006, Sea’s Gift has proudly shared this timeless Korean tradition with families around the world.
Need brand assets?
Press, retail, or co-marketing partners can request the full Jayone brand pack — vector logos, color palette, photography guidelines, and packaging templates. Email info@jayone.com.